Introducing Pseudonym – available in four weights across three styles in both roman and italic.

As with all of my typeface designs, I am creating fonts that I would use myself for branding purposes—typefaces with style and purpose that are intended for use in creating logos and distinctive branding typography. I wanted to create a typeface that had incisive flared serifs (with strong influences from fonts such as Albertus and Friz Quadrata) combined with the strength and solidity of modern sans-serif faces such as Proxima Nova and Gotham. The result is Pseudonym, which I feel has great presence, style and legibility. Although I must admit, I had to tone down the flared serifs during the design process in order to achieve that.

I am sure you will have great fun playing with some of the Open Type features that I’ve added to Pseudonym. There’s a full set of true small caps (with their corresponding diacritics and figures) that are fun all on their own, however, if you mix them with lowercase characters you’ll have even more fun creating unusual and distinctive typography. You can set your type as quirky as you like – perhaps this is just the kind of flexible font you’ve been looking for?

There are also a number of discretionary ligatures, these are chosen from the glyphs palette in your layout app to replace standard characters. An example of each is shown in the attached image. You’ll also enjoy making use of the catchwords – these have been created to harmonise with each case, again, giving you more flexibility and scope to create some innovative typography.

Finally, there are some alternate characters for /C/D/O/. You may wish to use these when creating logos that include standard contractions for limited, number, incorporated, etc.