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New Responsive Website for Aspire

I have been working with Aspire on a number of projects since 2000.

I have also been responsible for various Aspire website incarnations over those years, the last of which was created in 2009. So, when I was asked if I’d like to update the site, I took the opportunity with great pleasure and enthusiasm as I had been advocating the virtues of using a WordPress-powered website for some time – this was a chance to put my theories into practice.

I worked with Simon O’Keeffe to create a concept from which to hang the site. Initial discussions led to one particularly strong idea flourishing – by combining his love and expertise of sailing with his wealth of marketing knowledge, we conjured thoughts of several analogies that could be put into visual and literal forms. The concept worked well and developed quite naturally. The brief for the style of the site was to be clean, precise and professional, all contained within a responsive framework. With the concept and style approved, it was then a matter of building the site and adding the content.

As websites go, it was a relatively straightforward build. The homepage features randomly selected testimonials and also random samples of logos from Aspire’s portfolio of past clients and experience. Inside, there is scope to edit and add more content as and when Simon pleases, he quickly grabbed the concept of blogging and also how to use the WordPress backend to get what needs to be done, done.

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