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Branding & Website for The Little Dog Laughed

When this dog grooming salon approached me to create a brand and website for them, they had nothing but their name and empty shop premises.

It was great to seize the moment and design on a completely blank canvas – a rare enough opportunity these days. With a name like ‘The Little Dog Laughed’ it seemed natural to create a logo identity that featured a laughing dog in some way, this would have also suited the brief where Carole, the proprietor, had requested a professional style, yet if it was also quirky, then all the better. However, attempting to draw a laughing dog that was appealing proved futile owing to a lack of skill on my part and the specification in the brief that the easier illustrative option of a cartoon dog was a definite “no no”.

I presented numerous options for the initial logo ideas and Carole chose the very first option I had created, an image of a Westland Terrier standing on its hind legs, combined with a rich claret colour scheme. With feedback and compliments received, I began the next stage of the branding process which was to develop the identity and apply it to a suite of stationery and signage ideas. These were also well received, quickly approved and sent on for printing and sign production.

The website design reflected the now established brand. It was also to be a showcase for young photographer Jessie Duignan’s work who had been collaborating with Carole for some time on the project. As with all my recent website designs, I ensured the site would adapt itself to all devices by implementing responsive design. The results were yet again very well received and I have to say, it’s all looking rather well when you see the full brand come together.

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