Branding & Website Design for Slim Retreat
If I wasn’t conscious about my weight before this project…
Slim Retreat is a new venture for an entrepreneur new to West Cork. I was approached quite early in the development plans for this start-up and after initial informal discussions, a design strategy was developed that we adhered to right up to the launch of the business last month.
I developed 3 initial logo identities and colour schemes for Slim Retreat and the most playful design was chosen to develop. While the identity was vibrant and energetic in appearance, the client and I discussed balancing that out with a more formal approach for the rest of the communications, so that the retreat wasn’t deemed to be too frivolous. I chose my own font, Woodford Bourne, to use for all other text in developing the brand – it works really well, as you can see from the final results.
The website design and build (click thumbnail, or visit the site) had to evoke a sense of calmness, authority, professionalism and, of course, be clear, easy-to-use and enticing. This was achieved by using a lot of white space, probably the most I have used in any website design to date. The result is a serene experience that works well across all platforms. Thankfully, the booking and payment processes are provided by third parties, so I didn’t have to worry about anything too technical and stayed focused on the user experience.
Take a look, you might even decide to treat yourself…
Images for Slim Retreat are a combination of a careful choice of stock images and also some rather fine interior/exterior photography by Jacob Goode.
He is professional, extremely quick to respond to queries and is always available if we need something extra. Most importantly, he is patient and doesn’t overwhelm his clients in techno-speak.