Branding for Farrell & Nephew
After the success of creating one online bookshop, I was asked to design another.
Farrell & Nephew have been a successful, family-run bookshop in Newbridge, Co. Kildare for almost sixty years now. With an established business built on traditional values and personable service, it was quite a leap of faith to attempt to re-fit the shop premises, re-brand and launch an e-commerce website all in the same year… but that’s what happened.
I was invited to visit the premises and quote for this project in November 2014 and, while there, was kind of overawed by the ambitious plans that Farrell & Nephew had for their traditional bookshop and gift store. It became apparent that with the shop re-fit plans they had in mind, a classic, traditional identity would need to be in place. Something that echoed their values, that had an air of bygone times with a subtle sense of elegance.
I set about designing just that and the results were well received. A brand identity, complete with a full suite of stationery and more were delivered. The next challenge was to replicate this style in a fully-functional e-commerce website that was also Google and mobile friendly.
Rather than me waffle on about its fabulous design and technical wizardry, why not just check it out for yourself?
Designing a vintage look to be applied across traditional print and modern devices.
Paulo grasped what we wanted immediately and offered some great tips on how to improve on our idea. He covers everything from SEO to a detailed manual on how to take control of your own site once it’s up and running. He delivers everything you expect and more from a web designer.