A new investment product for One Direct required something different and fresh. My concept challenged you to bring up the feeling of knowing that your children were growing safely. You would now get the same secure feeling whilst One Direct would be protecting your investments and savings whilst growing to maturity.
The concept was updated some months later…
I like working with Paulo. It’s straightforward. It’s quick and thorough. I get results from him that are ready for me to show my management teams for selection, as opposed to first principles discussions.