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Designing for Print: Two Brochures for Projects in Schull, West Cork

It was a pleasure to put both of these projects together. I have to say, there is nothing like that feeling of receiving the final printed book or brochure in your hands and browsing through for the first time.

 

No matter what your budget is, you should still aim to achieve the highest standards…

I have to admit that I had retired myself from producing any printed materials that weren’t associated with new branding projects some time in 2010. However, I was called upon this year (some might say ‘bullied’) to re-design two brochures for projects in my home village, Schull.

I had to remember how to use Adobe InDesign, page-numbering and multiple master pages had me stumped for a while, but once I got back to grips with things, it became a pleasure to put both of these projects together. I have to say, there is nothing like that feeling of receiving the final printed book or brochure in your hands and browsing through for the first time. You just don’t get that sense of satisfaction with the launch of a website.

Fastnet Short Film Festival Brochure, 2014

Having created not one, but two websites for this year’s festival and they had been well received, it seemed logical to transfer the new style to the printed programme. The design of the previous 5 festival programmes had been directed by Jonathan Parson at MuteGrab. In some respects, it was a shame to move on from that successful style, however, if there was going to be a change, the time was right this year to do so.

I found that I approached the design with a clinical mind, it was all about precision and making each block fit in place, hopefully in a way that was seamless and still artistic in its implementation. Reaction to the programme has been superb and I’ve loved seeing dozens of people making use of it as I walked around the village during the festival. Finally, a note to compliment City Print, Cork, on such a high quality printing and finishing job.

Discover Schull, 2014-2015

For seemingly forever the design of the “Schull Guide” had been the same. It was a booklet that acted as a visitor’s guide to the area and was a 50/50 blend of content and advertising. It was clearly time for change and the Schull Business and Tourism Association committee made the bold decision to stop advertising in the book and create more of an appealing experience for Schull’s visitors.

Not long after completing the film festival brochure, I picked up the gauntlet of creating an improved book for Schull and the Mizen. A brand had started to take shape, almost organically, last year when I created the new Schull.ie website. The style and themes of the website were now going to be transferred to a printed version. Combining the excellent photography provided by Jack & Julia Zagar with the echoes of the design style I created for the site has helped to establish a new brand for the village of Schull.

I think it turned out rather well…

 

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