A communications company that were trying to establish themselves at the forefront of the wireless local area networks business.
They were a young and vibrant team with lots of enthusiasm, they wanted an identity that reflected their bright, funky and clever (nerd-like) and clever (smart) attitude to business.
This is one of my favourite identities as I love the use of visual puns combined with simplicity. As an identity I think it works really well, such a shame that the company itself didn’t last that long.
Paulo’s ability to listen and communicate was evident from the get go, and his patience was exceptional in dealing with our constantly changing demands. He exceeded our expectations and will remain an important member in our company’s future marketing strategy.