This start-up business wanted to portray a confident, established and successful look.
Which makes complete sense as they were offering premium quality childcare services and did not want a child-like approach, they wanted it to appeal more to the parents than the children themselves. At the same time, it needed to be bright, vibrant and friendly.
The client remarked only recently that their identity looks as fresh now as it did when they first launched and they are still very happy with it :))
I like working with Paulo. It’s straightforward. It’s quick and thorough. I get results from him that are ready for me to show my management teams for selection, as opposed to first principles discussions.