Brand Identity for DataPurity
DataPurity is both the name of this software company and also of its flagship product. I was asked to create this new identity for a marketing campaign to heighten awareness of this already successful product.
It was great to have a completely open brief for this project, initial sketches conjured up a myriad of strong potential identities. It was clear though early on that my sketch for sectors of a hard disc being coloured to form the shape of a ‘d’ and ‘p’ around the spindle was going to be hard to beat. The client embraced the idea immediately and a design solution to cover everyone’s personal preferences was soon achieved. The result is a striking iconic design with clean, crisp and professional typography, with the disc icon itself lending itself perfectly for a future iPhone app.
Fingers crossed, there will be a new website in the pipeline too… watch this space (as they say)!
In our first chat it was obvious that he understood my ideas and would bring his own creativity to develop a bespoke, unique website for my bookshop.