Brand Identity for DataPurity
DataPurity is both the name of this software company and also of its flagship product. I was asked to create this new identity for a marketing campaign to heighten awareness of this already successful product.
It was great to have a completely open brief for this project, initial sketches conjured up a myriad of strong potential identities. It was clear though early on that my sketch for sectors of a hard disc being coloured to form the shape of a ‘d’ and ‘p’ around the spindle was going to be hard to beat. The client embraced the idea immediately and a design solution to cover everyone’s personal preferences was soon achieved. The result is a striking iconic design with clean, crisp and professional typography, with the disc icon itself lending itself perfectly for a future iPhone app.
Fingers crossed, there will be a new website in the pipeline too… watch this space (as they say)!
I like working with Paulo. It’s straightforward. It’s quick and thorough. I get results from him that are ready for me to show my management teams for selection, as opposed to first principles discussions.