The company was set up as Soilse Holographics but needed a global brand that didn’t limit their sales to a twee Irish mentality. As their physical products (holograms) had a multiple array of changing colours within them, I thought the name should be inspired by the Northern Lights, hence “Aurora” was chosen. The graphic symbol also being inspired by the swirling atmospheric phenomenon.
Paulo’s ability to listen and communicate was evident from the get go, and his patience was exceptional in dealing with our constantly changing demands. He exceeded our expectations and will remain an important member in our company’s future marketing strategy.