The company was set up as Soilse Holographics but needed a global brand that didn’t limit their sales to a twee Irish mentality. As their physical products (holograms) had a multiple array of changing colours within them, I thought the name should be inspired by the Northern Lights, hence “Aurora” was chosen. The graphic symbol also being inspired by the swirling atmospheric phenomenon.
Paulo Goode is a breath of fresh air. From concept planning and evaluation through to site mock up and going live with my new website, Paulo was the consumate professional.