The company was set up as Soilse Holographics but needed a global brand that didn’t limit their sales to a twee Irish mentality. As their physical products (holograms) had a multiple array of changing colours within them, I thought the name should be inspired by the Northern Lights, hence “Aurora” was chosen. The graphic symbol also being inspired by the swirling atmospheric phenomenon.
I like working with Paulo. It’s straightforward. It’s quick and thorough. I get results from him that are ready for me to show my management teams for selection, as opposed to first principles discussions.