Dairygold Shelf Talkers
These were “shelf talker” ads for a new type of adults only cheese… so naturally my initial concept (bottom image) was more suggestive than the final “safe” option (above) which was displayed in supermarkets throughout Ireland.
I like working with Paulo. It’s straightforward. It’s quick and thorough. I get results from him that are ready for me to show my management teams for selection, as opposed to first principles discussions.